Plan de negocio comercio de frejol al por mayor, ciudad Iquitos, 2021
Date
2021-04-16
Journal Title
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Volume Title
Publisher
Universidad Cientìfica del Perù
Abstract
Se estudia la potencialidad del mercado de una ciudad del interior
del pais, ciudad de Iquitos para el funcionamiento de un negocio dedicado
al comercio mayorista de frejol, producto alimenticio de primera
necesidad.
El estudio de mercado señala una importante demanda de los
pequeños negocios minoristas, quienes cumplen funciones en los canales
de distribución. La competencia de empresas distribuidoras mayoristas es
fuerte, quienes compran en otras regiones del país.
El estudio técnico indica la presencia de proveedores en el
mercado nacional, los medios logísticos de transporte terrestre y fluvial
hacia la ciudad de Iquitos.
El estudio organizacional corresponde a la creación de una
estructura pequeña, con puestos de trabajo que realizan diversas
funciones para reducir costos de personal.
El estudio económico y financiero presenta pequeños márgenes
operativos, pero de rápida rotación, lo que genera alta rentabilidad y
liquidez.
The potential of the market of a city in the interior of the country, the city of Iquitos, is studied for the operation of a business dedicated to the wholesale trade of beans, a staple food product. The market study indicates an important demand from small retail businesses, who fulfill functions in the distribution channels. Competition from wholesale distribution companies is strong, who buy from other regions of the country. The technical study indicates the presence of suppliers in the national market, the logistical means of land and river transportation to the city of Iquitos. The organizational study corresponds to the creation of a small structure, with jobs that perform various functions to reduce personnel costs. The economic and financial study shows small operating margins, but with rapid turnover, which generates high profitability and liquidity.
The potential of the market of a city in the interior of the country, the city of Iquitos, is studied for the operation of a business dedicated to the wholesale trade of beans, a staple food product. The market study indicates an important demand from small retail businesses, who fulfill functions in the distribution channels. Competition from wholesale distribution companies is strong, who buy from other regions of the country. The technical study indicates the presence of suppliers in the national market, the logistical means of land and river transportation to the city of Iquitos. The organizational study corresponds to the creation of a small structure, with jobs that perform various functions to reduce personnel costs. The economic and financial study shows small operating margins, but with rapid turnover, which generates high profitability and liquidity.
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Keywords
Comercio mayorista, Producto de primera necesidad, Frejol, Ciudad de Iquitos, Wholesale trade, Staple product, Beans, Iquitos city
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