Estudio de mercado de negocio de hospedaje para backpackers en la ciudad de Iquitos, año 2022
Date
2024-01-24
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Universidad Científica del Perú
Abstract
La investigación tuvo como objetivo determinar el mercado para el negocio de hospedaje para backpackers en la ciudad de Iquitos el año 2022, además; señalar la oferta y la demanda del negocio. Fue un estudio de tipo descriptivo, transversal, no experimental; con una muestra de 04 backpackers hostels y 45 turistas extranjeros. Se concluye que la oferta de los backpackers es poco variada y asequible, lo que la convierte en un destino popular pero con pocas opciones para los viajeros con presupuesto limitado. Conforme a los datos obtenidos, se aprecia que la oferta de los hospedajes para backpackers es BAJO (51.1% sostuvo esta afirmación, dado los resultados estadísticos); mientras que el 26.7%, sostuvo que es MEDIO. Lo que confirma que, en la ciudad de Iquitos hay pocos lugares de hospedaje de esta característica, a pesar de ser un lugar turístico. En cuanto a la demanda, se aprecia que los hospedajes para backpackers es ALTO (60% de los encuestados sostuvo aquello); lo que se evidencia que existe buena demanda del servicio en la ciudad, toda vez que por ser un lugar turístico es llamativo al visitante (sobre todo extranjero). Este tipo de hospedaje es popular entre los viajeros de características de backpackers (mochileros), por ser económico y contar con servicios adicionales, como una cocina, para que puedan preparar su propia alimentación.
The objective of the research was to determine the market feasibility for the backpacker hostels business in the city of Iquitos in 2022, as well as to determine the supply and demand of the business. It was a descriptive, cross-sectional, non-experimental study with a sample of 04 backpackers hostels and 45 foreign tourists. It is concluded that the supply of backpackers is varied and affordable, making it a popular destination for budget travelers. According to the data obtained, it can be seen that the supply of backpacker accommodations is LOW (51.1% of respondents said so, given the statistical results), while 26.7% said that it is MEDIUM. This confirms that, in the city of Iquitos there are few places of lodging with this characteristic, in spite of being a tourist destination. In terms of demand, it can be seen that backpacker lodging is HIGH (60% of those surveyed said so), which shows that there is a good demand for this service in the city, since being a tourist destination is attractive to visitors (especially foreigners). This type of lodging is popular among backpackers because it is economical and has additional services, such as a kitchen, so that they can prepare their own food.
The objective of the research was to determine the market feasibility for the backpacker hostels business in the city of Iquitos in 2022, as well as to determine the supply and demand of the business. It was a descriptive, cross-sectional, non-experimental study with a sample of 04 backpackers hostels and 45 foreign tourists. It is concluded that the supply of backpackers is varied and affordable, making it a popular destination for budget travelers. According to the data obtained, it can be seen that the supply of backpacker accommodations is LOW (51.1% of respondents said so, given the statistical results), while 26.7% said that it is MEDIUM. This confirms that, in the city of Iquitos there are few places of lodging with this characteristic, in spite of being a tourist destination. In terms of demand, it can be seen that backpacker lodging is HIGH (60% of those surveyed said so), which shows that there is a good demand for this service in the city, since being a tourist destination is attractive to visitors (especially foreigners). This type of lodging is popular among backpackers because it is economical and has additional services, such as a kitchen, so that they can prepare their own food.
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Keywords
Backpackers, Turistas, Turismo, Iquitos, Hospedaje, Backpackers, Tourists, Tourism, Iquitos, Lodging
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