Browsing by Author "Sandoval Olaya, Frank Diego"

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    Marketing digital y recordación de la promoción teatral de y-flash producciones en los estudiantes de ciencias de la comunicación de la universidad científica del Perú, 2023
    (Universidad Científica del Perú, 2024-09-25) Sandoval Olaya, Frank Diego; Gómez Almeida, Neiser Jesús; Zegarra Seminario, Víctor Manuel
    The study consisted of establishing the connection between digital marketing and the degree of recall of the theatrical promotion carried out by Y-FLASH PRODUCCIONES in the treated sample. The research adopted a descriptive approach and was characterized by a pre-experimental design, cross-sectional descriptive type. With 20 students belonging to the academic program of CCCC of the FEH - UCP, enrolled in the semester 2023-2. The sample comprised 100% of these students mentioned above. The methodology was the survey, using the questionnaire as an instrument. There is evidence of an association between digital marketing and the level of recall of Y-FLASH PRODUCCIONES' theatrical promotion among CCCC students of FEH - UCP 2023.of recall of the theatrical promotion of Y-FLASH PRODUCCIONES in the students of CCCC of FEH - UCP 2023 is proven.