Organización de eventos y la satisfacción del cliente de la empresa Eventos Sociales Moura E.I.R.L, Iquitos 2024
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Date
2024-08-16
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Universidad Científica del Perú
Abstract
El objetivo de este trabajo de investigación ha sido: Identificar la relación entre la organización de eventos y la satisfacción del cliente en la Empresa Eventos Sociales Moura E.I.R.L, Iquitos 2024.
Este trabajo de investigación ha sido de tipo descriptivo, mientras que el diseño habitual de este trabajo de investigación ha sido el no experimental, entretanto el diseño particular ha sido el descriptivo transversal.
La población estuvo constituida por 50 clientes que habitualmente requieren los servicios de la Empresa Eventos Sociales Moura E.I.R.L.
La técnica empleada para realizar la recolección de datos ha sido la encuesta, y el instrumento ha sido el cuestionario. Los resultados arrojan que existe relación significativa entre la organización de eventos y la satisfacción del cliente la Empresa Eventos Sociales Moura E.I.R.L., Iquitos, 2024.
The objective of this research work has been: Identify the relationship between the organization of events and customer satisfaction in the company Eventos Sociales Moura E.I.R.L, Iquitos 2024. This research work has been of descriptive type, while the usual design of this research work has been the non-experimental one, meanwhile the particular design has been the cross-sectional descriptive one. The population consisted of 50 customers who usually require the services of the company Eventos Sociales Moura E.I.R.L. The technique used for data collection was the survey, and the instrument was the questionnaire. The results show that there is a significant relationship between the organization of events and customer satisfaction in the company Eventos Sociales Moura E.I.R.L., Iquitos, 2024.
The objective of this research work has been: Identify the relationship between the organization of events and customer satisfaction in the company Eventos Sociales Moura E.I.R.L, Iquitos 2024. This research work has been of descriptive type, while the usual design of this research work has been the non-experimental one, meanwhile the particular design has been the cross-sectional descriptive one. The population consisted of 50 customers who usually require the services of the company Eventos Sociales Moura E.I.R.L. The technique used for data collection was the survey, and the instrument was the questionnaire. The results show that there is a significant relationship between the organization of events and customer satisfaction in the company Eventos Sociales Moura E.I.R.L., Iquitos, 2024.
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Keywords
Organización de eventos, El contenido del evento, Calidad de atención, Estrategias de publicidad, Satisfacción del cliente, Rendimiento percibido, Expectativas del cliente, Nivel de satisfacción, Event organization, Event content, Quality of service, Advertising strategies, Customer satisfaction, Perceived performance, Customer expectations, Level of satisfaction
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