Administración de la controversia pública e imagen institucional en la municipalidad provincial de Requena, 2024
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Date
2025-12-29
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Universidad Científica del Perú
Abstract
El objetivo de este trabajo de investigación ha sido: Identificar la relación entre la administración de la controversia pública y la imagen institucional en la Municipalidad Provincial de Requena, 2024. Este trabajo de investigación ha sido de tipo descriptivo, mientras que el diseño habitual de este trabajo de investigación ha sido el no experimental, entretanto el diseño particular ha sido el descriptivo transversal. La población estuvo constituida por 120 trabajadores nombrados y 40 trabajadores CAS de la Municipalidad Provincial de Requena, que hacen un total de 160 trabajadores. La técnica empleada para realizar la recolección de datos ha sido la encuesta, y el instrumento ha sido el cuestionario. Los resultados arrojan que existe relación significativa entre la administración de la controversia pública y la imagen institución en la Municipalidad Provincial de Requena, 2024.
The objective of this research work has been: Identify the relationship between public controversy management and institutional image in the Provincial Municipality of Requena, 2024. This research work has been of descriptive type, while the usual design of this research work has been the non-experimental one, meanwhile the particular design has been the cross-sectional descriptive one. The population consisted of 120 appointed workers and 40 CAS workers of the Provincial Municipality of Requena, for a total of 160 workers. The technique used for data collection was the survey, and the instrument was the questionnaire. The results show that there is a significant relationship between the administration of public controversy and the image of the institution in the Provincial Municipality of Requena, 2024.
The objective of this research work has been: Identify the relationship between public controversy management and institutional image in the Provincial Municipality of Requena, 2024. This research work has been of descriptive type, while the usual design of this research work has been the non-experimental one, meanwhile the particular design has been the cross-sectional descriptive one. The population consisted of 120 appointed workers and 40 CAS workers of the Provincial Municipality of Requena, for a total of 160 workers. The technique used for data collection was the survey, and the instrument was the questionnaire. The results show that there is a significant relationship between the administration of public controversy and the image of the institution in the Provincial Municipality of Requena, 2024.
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Administración de la controversia pública, Identificación de conflictos potenciales, Fijación de prioridades, Posicionamiento de la organización, Implementación de la estrategia, Evaluación y control, Imagen institucional, Funcional, Social, Emocional, Identitaria, Comunicativa, Management of public controversy, Identification of potential conflicts, Priority setting, Positioning of the organization, Strategy implementation, Evaluation and control, Institutional, Functional, Emotional, Identity and communication image
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