Marketing digital y recordación de la promoción teatral de y-flash producciones en los estudiantes de ciencias de la comunicación de la universidad científica del Perú, 2023

Abstract

The study consisted of establishing the connection between digital marketing and the degree of recall of the theatrical promotion carried out by Y-FLASH PRODUCCIONES in the treated sample. The research adopted a descriptive approach and was characterized by a pre-experimental design, cross-sectional descriptive type. With 20 students belonging to the academic program of CCCC of the FEH - UCP, enrolled in the semester 2023-2. The sample comprised 100% of these students mentioned above. The methodology was the survey, using the questionnaire as an instrument. There is evidence of an association between digital marketing and the level of recall of Y-FLASH PRODUCCIONES' theatrical promotion among CCCC students of FEH - UCP 2023.of recall of the theatrical promotion of Y-FLASH PRODUCCIONES in the students of CCCC of FEH - UCP 2023 is proven.

The study consisted of establishing the connection between digital marketing and the degree of recall of the theatrical promotion carried out by Y-FLASH PRODUCCIONES in the treated sample. The research adopted a descriptive approach and was characterized by a pre-experimental design, cross-sectional descriptive type. With 20 students belonging to the academic program of CCCC of the FEH - UCP, enrolled in the semester 2023-2. The sample comprised 100% of these students mentioned above. The methodology was the survey, using the questionnaire as an instrument. There is evidence of an association between digital marketing and the level of recall of Y-FLASH PRODUCCIONES' theatrical promotion among CCCC students of FEH - UCP 2023.of recall of the theatrical promotion of Y-FLASH PRODUCCIONES in the students of CCCC of FEH - UCP 2023 is proven.